Open House
Same-Day Open House Follow-Up
Hi [Name], thanks for stopping by [Address] today! Did you like the overall layout of that home, or are you looking for something with a different setup?
Direct Response Copy
Agent SMS & Text Vault.
Conversations create contracts. Use these tested, low-friction text message templates to revive cold leads, follow up after open houses, and keep past clients engaged without sounding pushy.
Open House
Next-Day Price & Comp Drop
Hey [Name], pulled 3 other homes in [Neighborhood] that just came on the market under [Price]. Thought of you after the open house yesterday. Want me to send the links over?
Lead Revival
The 9-Word Stale Buyer Text
Hi [Name], are you still looking for a home in [City]?
Lead Revival
Off-Market Inventory Teaser
Hey [Name], I have a client thinking about selling their home in [Neighborhood] in the next few weeks. Wanted to give you a heads up before it hits the MLS. Are you still searching?
Past Client
Home Purchase Anniversary
Happy 1-year home anniversary [Name]! Can't believe it has been a full year since you got the keys to [Address]. Hope you and the family are loving it!
Past Client
Annual Equity Check-In
Hey [Name], I just finished running updated property value reports for [Neighborhood]. Your equity has shifted quite a bit over the last 12 months. Would you like a copy of your updated equity report?
Seller Prospect
CMA Delivery & Review
Hi [Name], finished your neighborhood pricing analysis for [Address]. Would Thursday at 4 or Friday at 10 be better for a 15-minute review so I can show you the comp numbers?
Seller Prospect
Neighborhood Recent Sale Alert
Hey [Name], a home just around the corner on [Street] just went under contract in under 10 days. Buyer activity in [Neighborhood] is very strong right now. Still thinking about selling this year?
Escrow Update
Escrow Deposit Confirmation
Great news [Name]! The title company has officially confirmed receipt of the escrow deposit for [Address]. Inspection is scheduled for [Day] at [Time]. We are right on track!
Escrow Update
Appraisal Cleared
Huge milestone today [Name]! The appraisal came back at value with zero required repairs. Moving into final loan underwriting and title clearance now!
Agent Referral
Out-of-Market Referral Connection
Hey [Agent Name], I have a client looking to relocate from Florida to [Their Market]. What is the best email to send over a formal referral agreement and client introduction?
Attraction
Mastermind Guest Pass Invitation
Hey [Agent Name], our organization hosts a private live mastermind with Mike Sherrard and top 1% producers every Tuesday on video and AI workflows. I have a guest pass for this week. Want the Zoom link?